This simulation is online and the estimated completion time is 3 hours.
The difficulty level of this simulation as determined by the Ludi participants: 2/5
Name of your role in this simulation: Creative Strategist
The language of this simulation is Turkish and the tasks are completed in that language.
Behavior Institute:
Kreatif Stratejist
Role
In this simulation, you will act as a Creative Strategist. The main duties of this role are:
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Monitoring marketing trends, consumer behavior and competitor activities by conducting market and competition analysis.
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Developing strategic (marketing, communication, etc.) plans in line with customer goals.
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Creating the strategic infrastructure of campaigns that will strengthen the brand image by generating creative ideas.
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To ensure customer satisfaction by managing customer relations and collaborating.
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Creating short and long-term plans to achieve strategic goals.
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Adopting data-driven approaches to making strategic decisions.
Simulation Context
You recently joined Behavior Institute as a Creative Strategist. As a Creative Strategist, you will be responsible for creating creative solutions to achieve the marketing and communication goals set by brands.
We recently received a briefing from the Çıtır Wafer brand, which is in the FMCG sector. This wafer brand aims to contribute to the healthy nutrition of children and enable them to have a delicious snack experience with the wafers it produces with natural and healthy ingredients. As a new employee, you will take part in the brand positioning processes of this wafer brand.
Tasks
Introduction
and debrief
01
After reviewing the incoming brief, respond to the customer showing that you understand the customer's demands, needs and expectations.
Create a
brand identity
02
Conduct a strategy to build a brand identity under the headings of category analysis, target audience & insight, brand promise, and convincing reasons.
Behavior Institute is Turkey's largest creative strategy planning company, part of FutureBright Group, Turkey's leading data technologies company.
It has a strategic approach focused on changing behavior, not attitude. Develops brand fundamentals. It creates brand houses. Makes 3-year brand planning.
The focus is on 'behavioral economics'. This approach shows that people's economic decisions are determined by emotional influences rather than logical thinking.
As Behavior Institute, we use various data sources to understand consumers' decision-making processes and transform them in favor of brands.
Our strategists, whom we call 'Behavioral Architects', operate on every platform preferred by consumers, analyze data and optimize brands' decision-making processes.
We are committed to transforming the marketing world by understanding the true needs and desires of consumers and helping brands take the right steps to meet these needs.
Exbank is one of Turkey's leading deposit banks with its widespread branch network and high technology that stands out in digital banking. The bank has a total of 550 branches and more than 5000 employees in its Istanbul-based head office.
Exbank, which has rapidly increased its market share in alternative channels with data-driven transformation projects in recent years, is rapidly moving towards its goal of creating a strong team by recruiting the best talents.
The bank's strategic priorities include sound asset-liability management, having the infrastructure to solve customer needs in the fastest and most accurate way, acting in accordance with sustainability targets and having the happiest employees in the industry.
60% of the shares of the bank, which has been in service since 1985, are offered to the public and traded in active markets.