This simulation is online and the estimated completion time is 2 hours.
The difficulty level of this simulation as determined by the Ludi participants: 2/5
Name of your role in this simulation: Performance Marketing Specialist
The language of this simulation is English and the tasks are completed in that language.
Delivery Chronicles: SpeedEats
⚠️ This simulation is conducted in English ⚠️
⚠️ This simulation is produced only for you to experience the role. It is not provided by a real company. ⚠️
Role
In this simulation you will join the team and act as a Product Manager.
What does Product Manager do?
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Analyze and breakdown market problems into prioritized, deliverable stories,
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Data-driven user journey and product development
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Be involved with all phases of development (analysis, design, coding, testing, deployment),
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Observing, learning about, contacting and analyzing customers and end users of the product,
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Keeping in touch with every stakeholder of the product regularly.
Simulation Context
SpeedEats is one of the leading food ordering service (like GetirYemek, TrendyolGo, Zomato, etc.) in Turkey with its native mobile app. SpeedEats have thousands of restaurants on its platform nationwide.
The date is early 2021 and the world is trying to recover from Covid 19. With the recent lockdown and economic crisis, customer needs and behaviours are evolving when it comes to ordering food from restaurants. While consumers are more likely to order takeout than dine at a restaurant, their preferences and concerns are different than than they may have been in the past.
You are one of a few big players in the space and you have meaningful overlap between which restaurants are available on each platform, so you need to find other ways to build a competitive advantage.
At this timeframe, you joined the team as Product Manager. Just before you join, marketing team realized some ambiguities in total number of orders. You're asked to analyze the data and come up with solutions.
Tasks
Problem
analysis
01
Analyze the number of orders by month for different customer segments and try to find out core problem. Skill: Problem identification
Hypothesis based
approach
02
Based on the problem you identified, generate possible solutions to overcome the problem. Skill: Problem solving
Design
prototypes
03
Select one of your possible solutions and design a sketch/wireframe etc. to direct design team. Skill: UX, UI
KPIs
for success
04
Define at most 3 KPIs to track your solutions' performance. Skill: Performance measurement
SpeedEats is one of the leading food ordering service (like GetirYemek, TrendyolGo, Zomato, etc.) in Turkey with its native mobile app. SpeedEats have thousands of restaurants on its platform nationwide.
The date is early 2021 and the world is trying to recover from Covid 19. With the recent lockdown and economic crisis, customer needs and behaviours are evolving when it comes to ordering food from restaurants. While consumers are more likely to order takeout than dine at a restaurant, their preferences and concerns are different than they may have been in the past.
In this fast environment, primary objective of SpeedEats is to protect its market share by maintaining its number of orders.